@article{karnani2007the,
  title = {The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty}
  author = {Karnani, Aneel},
  journal = {California Management Review},
  url = {http://journals.sagepub.com/doi/10.2307/41166407},
  year = {2007}
}