California Management Review
Publications
| Title | Type | Author(s) | Year |
|---|---|---|---|
| The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty | Journal Article | Aneel Karnani Karnani, Aneel | 2007 |
| The Blended Value Proposition: Integrating Social and Financial Returns | Journal Article | Jed Emerson Emerson, Jed | 2003 |