Its primary roles include promoting the interest of its members and the Singapore furniture industry, facilitating members’ exposure to the world market, creating more entrepreneurs through human resource development through the incorporalization of SFIC Institute, developing local talents, creating more leading-edge and boast the overall design standards through the holistics design dna program which includes organising competitions such as the annual Furniture Design Award, overseas design missions and seminars etc. SFIC also forge strategic partnerships with government and trade-related agencies, harnessing technology and knowledge for growth through the use of information technology.